The Black chef seen on Cream of Wheat packaging is being removed, the company that owns the brand said Thursday.

NBC News reported B&G Foods Inc. is the latest company making changes to its products with packaging and names that are racially insensitive to many, including Uncle Ben’s rice and Aunt Jemima products.

“While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” the food manufacturer said in a statement. “Therefore, we are removing the chef image from all Cream of Wheat packaging.”

The company said it plans to roll out new packaging in early 2021.

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Thousands of UGA students enjoy during the annual “Frat Beach” party for the weekend of the Georgia-Florida football game on St. Simons Island, Friday, November 1, 2024. On the weekend of the Georgia-Florida football game, St. Simons Island’s East Beach becomes “Frat Beach,” an open-air party teeming with thousands of highly inebriated college students. (Hyosub Shin / AJC)

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