Shoot a selfie with you and a co-worker's adorable young son in the background and then post it on Facebook. screwing up your life, and it's what happened to Atlanta-area marketing exec Gerod Roth in recent weeks.

Roth and at least a couple of others lost their jobs and earned the enmity of thousands across the Web in a short period of time.

It's the era of social media shaming. One minute your a low-level person going about your life, the next you're a pariah after posting something stupid, mean or racist. Consequences come fast and furious.

Roth claims he's not a racist. Maybe he's not. Does it matter? Read today's Bill Torpy at Large,

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Scott Jackson (right), business service consultant for WorkSource Fulton, helps job seekers with their applications in a mobile career center at a job fair hosted by Goodwill Career Center in Atlanta. (Ziyu Julian Zhu/AJC)

Credit: Ziyu Julian Zhu/AJC