Shoot a selfie with you and a co-worker's adorable young son in the background and then post it on Facebook. screwing up your life, and it's what happened to Atlanta-area marketing exec Gerod Roth in recent weeks.

Roth and at least a couple of others lost their jobs and earned the enmity of thousands across the Web in a short period of time.

It's the era of social media shaming. One minute your a low-level person going about your life, the next you're a pariah after posting something stupid, mean or racist. Consequences come fast and furious.

Roth claims he's not a racist. Maybe he's not. Does it matter? Read today's Bill Torpy at Large,

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A migrant farmworker harvests Vidalia onions at a farm in Collins, in 2011. A coalition of farmworkers, including one based in Georgia, filed suit last month in federal court arguing that cuts to H-2A wages will trigger a cut in the pay and standard of living of U.S. agricultural workers. (Bita Honarvar/AJC)

Credit: Bita Honarvar