Shoot a selfie with you and a co-worker's adorable young son in the background and then post it on Facebook. screwing up your life, and it's what happened to Atlanta-area marketing exec Gerod Roth in recent weeks.

Roth and at least a couple of others lost their jobs and earned the enmity of thousands across the Web in a short period of time.

It's the era of social media shaming. One minute your a low-level person going about your life, the next you're a pariah after posting something stupid, mean or racist. Consequences come fast and furious.

Roth claims he's not a racist. Maybe he's not. Does it matter? Read today's Bill Torpy at Large,

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Jo'wan Bellamy taught in the GNETS program for 17 years and recently transferred to Atlanta’s new behavioral program at Crawford Long Middle School. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com