Shoot a selfie with you and a co-worker's adorable young son in the background and then post it on Facebook. screwing up your life, and it's what happened to Atlanta-area marketing exec Gerod Roth in recent weeks.

Roth and at least a couple of others lost their jobs and earned the enmity of thousands across the Web in a short period of time.

It's the era of social media shaming. One minute your a low-level person going about your life, the next you're a pariah after posting something stupid, mean or racist. Consequences come fast and furious.

Roth claims he's not a racist. Maybe he's not. Does it matter? Read today's Bill Torpy at Large,

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Former Fulton County election worker Ruby Freeman talks to her daughter, Wandrea ArShaye "Shaye" Moss, a former Georgia election worker, after she testified before the U.S. House Select Committee at its fourth hearing on its Jan. 6 investigation on Capitol Hill in Washington, D.C., on Tuesday, June 21, 2022. (Yuri Gripas/Abaca Press/TNS)

Credit: TNS