In celebration of the first day of spring, Rita's Italian Ice is offering free frozen bliss today.

The Pennsylvania-based frozen treat shop will give away free Italian Ice drinks to customers between 12 p.m. and 9 p.m. today during its First Day of Spring Celebration at its metro Atlanta locations in Atlanta, 3530 Ashford Dunwoody Rd., and Suwanee, 340 Town Center Ave.

For the last 24 years, Rita's Italian Ice has offered the giveaway to mark the beginning of spring.

Those that visit Rita's today are encouraged to share their experiences on their social media pages with photos and the hashtag #ritasfirstdayofspring.

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In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com