In celebration of the first day of spring, Rita's Italian Ice is offering free frozen bliss today.

The Pennsylvania-based frozen treat shop will give away free Italian Ice drinks to customers between 12 p.m. and 9 p.m. today during its First Day of Spring Celebration at its metro Atlanta locations in Atlanta, 3530 Ashford Dunwoody Rd., and Suwanee, 340 Town Center Ave.

For the last 24 years, Rita's Italian Ice has offered the giveaway to mark the beginning of spring.

Those that visit Rita's today are encouraged to share their experiences on their social media pages with photos and the hashtag #ritasfirstdayofspring.

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Corbin Spencer, right, field director of New Georgia Project and volunteer Rodney King, left, help Rueke Uyunwa register to vote. The influential group is shutting down after more than a decade. (Hyosub Shin/AJC 2017)

Credit: Hyosub Shin