Public-private collaboration to encourage better Atlanta architecture

Atlanta’s Department of City Planning announced its collaboration with the Midtown Alliance and Noble Investment Group on a new design for a hotel proposed at the intersection of Peachtree Street and Ponce de Leon Avenue in Midtown, according to a press release. This prominent Atlanta intersection is anchored by historic buildings on three corners: The Fox Theater, Georgian Terrace Hotel and Ponce Condos - all built in the early 20th Century.

The Midtown Alliance has worked for years to improve the quality of architecture and urbanism in this growing district of Atlanta. In 2016, Midtown was one of five neighborhoods in the nation to be named on the American Planning Association’s list of Great Places in America.

In March, City Planning began working collaboratively with Noble Investment Group who proposed a new hotel on the site of an existing surface parking lot – the only vacant parcel at this intersection. The proposal addressed design recommendations presented by the Midtown Development Review Committee, and in two months the collaboration resulted in a new façade design.

Atlanta’s Department of City Planning is confident that the success of this project can serve as a model for future projects. “Zoning can only take you so far,” said Commissioner Tim Keane. “Regulations don’t make great buildings, only design can do that. We intend to work in a productive way with developers like we did with Noble to improve the architecture in all of Atlanta.”