Proud of Alpharetta? City wants to know

A North Fulton city will seek to drum up civic pride with an “Alpharetta Proud” campaign.

The initiative, which will ask residents and visitors what makes them proud of Alpharetta, will launch May 4 during the community’s Taste of Alpharetta. The festival is the city’s biggest of the year and is expected to draw 60,000 people, officials said.

Participants will have their photos and comments compiled into a mural to be displayed at future community festivals. They’ll also have the chance to acquire T-shirts and other “Alpharetta Proud” gear. The campaign will run through the year.