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Gwinnett Place wants county OK for new redevelopment plan

Redevelopment plans for Gwinnett Place mall in Duluth include demolishing this space in the former Belk department store. About 340 apartments would be built on the former Belk property, said Shawl Pryor, a senior vice president of Moonbeam Leasing & Management, an arm of mall owner Moonbeam Capital. MATT KEMPNER / AJC
Redevelopment plans for Gwinnett Place mall in Duluth include demolishing this space in the former Belk department store. About 340 apartments would be built on the former Belk property, said Shawl Pryor, a senior vice president of Moonbeam Leasing & Management, an arm of mall owner Moonbeam Capital. MATT KEMPNER / AJC
By Matt Kempner
Jan 23, 2017

The owner of Gwinnett Place mall says it has settled on a new redevelopment plan it will submit to county officials in March.

The concept would include a request for a rezoning so Moonbeam Capital Investments can convert some of the languishing Duluth mall into offices, rework shopping space and tear down a former department store to make space for 340 apartments, according to Shawl Pryor, the senior vice president of a Moonbeam affiliate handling the plans.

Pryor acknowledged delays in an earlier timetable for redeveloping the property, which Moonbeam bought for an astoundingly low price in 2013.

“We did not purchase Gwinnett Place to let the mall become a dilapidated and blighted property,” Pryor said.

But questions remain about Moonbeam's ability to handle such a big project. Find out more about what Moonbeam is facing and what it plans are as area malls contemplate their future, in the latest Unofficial Business column on MyAJC.com.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

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