Have you been to King of Pops’ free new run club in Atlanta yet?

April 21, 2017, Atlanta - The wind blows the King of Pops umbrella while Alison Ortega, bottom right, from Atlanta, Georgia, mans the stand at the SweetWater 420 Fest at Centennial Olympic Park in Atlanta, Georgia, on Friday, April 21, 2017.

Credit: David Barnes

Credit: David Barnes

King of Pops — that popular local frozen treat business that doubles as a lifestyle brand — can now add "run club" to its growing list of endeavors.

The free KoP Run Club open to all ability levels and ages, takes place every Tuesday at 6:30 p.m. and Friday at 8 a.m.

Runners should meet at the KoP walk-up window, located at 337 Elizabeth St. NE, a few minutes early to check in their keys and refill water bottles. A Kings of Pops team member will then lead the group on a two-mile run.

Bonus: Joggers who join the KoP Run Club on the Strava fitness app get a free pop the week after recording three runs.

This new concept is similar to KoP Yoga in the Park, held Sundays at 7 p.m. in the Old Fourth Ward Skate Park.

Since the company began in 2010, it has grown from push carts to brick-and-mortar stores on Elizabeth Street and King of Pops Bar & Good Grub in Ponce City Market. They're also expanding to a larger facility in the Old Fourth Ward.

Other ventures from the company include King of PupsKing of CropsTree Elves, and Perfect10 Foods.

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From the King of Pops video archives, circa 2013:

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