Investigators believe a man working on a billboard accidentally fell to his death Friday afternoon.

The man, identified by co-workers as Keith Fenton, fell while working in the 700 block of Pollard Boulevard, across the street from Turner Field, Sgt. Greg Lyon told The Atlanta Journal-Constitution.

“It appears to be just a tragic accident,” Lyon said.

Fenton, who owned a billboard company, slipped while working and fell to the ground, witnesses said. The Fulton County Medical Examiner’s Office is investigating.

Co-workers said Fenton was a father and recently celebrated his one-year wedding anniversary, Channel 2 Action News reported.

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Peggy Harris (foreground) stocks the shelves at Sandy's IGA, which is the only grocery store in town, Tuesday, October 7, 2025, in Sparta. Hancock County has one of the highest rates of childhood food insecurity in the country. (Hyosub Shin/AJC)

Credit: Hyosub Shin/AJC