“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, president and chief concept officer at KFC U.S. “I think we’ve all heard ‘it tastes like chicken.’ Well our customers are going to be amazed and say,‘it tastes like Kentucky Fried Chicken.’
KFC said it will use customer feedback at the Cobb restaurant to make any future decisions about additional taste tests or a national roll out of the products.
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Ethan Brown, founder and CEO of Beyond Meat, said being able to introduce Beyond Fried Chicken to the KFC market “speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”
“My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” he said, referring to KFC’s founder.