Georgia and Atlanta should offer $1 billion to convince Amazon to put a new headquarters and 50,000 jobs here, a former top recruiter for the state said.

Seattle-based Amazon sparked a nationwide stir with its proposal to locate a second headquarters campus somewhere in North America.

“You have to put lust in their hearts,” said R.K. Sehgal, a former Georgia commissioner of Industry, Trade and Tourism.

How exactly might we do that? Check his unique ideas (and mine) in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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In other Amazon news:

Amazon Buys Whole Foods, Drops Prices

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Hyundai says it plans to hire 3,000 more workers in Georgia and increase production to 500,000 units annually at the 16 million-square-foot factory it calls the Metaplant by 2028. (Courtesy of Hyundai Motor Group)

Credit: Hyundai Motor Group

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Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com