Georgia and Atlanta should offer $1 billion to convince Amazon to put a new headquarters and 50,000 jobs here, a former top recruiter for the state said.

Seattle-based Amazon sparked a nationwide stir with its proposal to locate a second headquarters campus somewhere in North America.

“You have to put lust in their hearts,” said R.K. Sehgal, a former Georgia commissioner of Industry, Trade and Tourism.

How exactly might we do that? Check his unique ideas (and mine) in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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In other Amazon news:

Amazon Buys Whole Foods, Drops Prices

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Jeff Graham (right) executive director of Georgia Equality, leads supporters carrying boxes of postcards into then-Gov. Nathan Deal’s office on March 2, 2016. Representatives from gay rights groups delivered copies of 75,000 emails to state leaders urging them to defeat so-called religious liberty legislation they believed would legalize discrimination. (Bob Andres/AJC)

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The Midtown Atlanta skyline is shown in the background as an employee works in Cargill's new office, Jan. 16, 2025, in Atlanta.  (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com