Georgia and Atlanta should offer $1 billion to convince Amazon to put a new headquarters and 50,000 jobs here, a former top recruiter for the state said.

Seattle-based Amazon sparked a nationwide stir with its proposal to locate a second headquarters campus somewhere in North America.

“You have to put lust in their hearts,” said R.K. Sehgal, a former Georgia commissioner of Industry, Trade and Tourism.

How exactly might we do that? Check his unique ideas (and mine) in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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In other Amazon news:

Amazon Buys Whole Foods, Drops Prices

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Georgia and Florida wildlife officials work to disentangle right whale No. 5217, called Division, off St. Simons Island on Dec. 4. (Courtesy o Clearwater Marine Aquarium Research Institute)

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Waymo autonomous vehicles operate across 65 square miles inside I-285 and have been involved in six incidents with Atlanta Public School buses since May. Waymo issued a recall because of their cars briefly stopping or slowing down before continuing forward while a bus was stopped and flashing its lights. (Courtesy of Atlanta Public Schools)

Credit: Courtesy of Atlanta Public Schools