The focal point of the logo is a traditional green tree, as trees are the cornerstone of our mission. Complementary colors were selected to represent the life cycle of sunlight, water, and earth. Additionally, the three tiers represent the Foundation’s three centers: Education, Forest Competitiveness, and Leadership. A darker and bolder font was chosen to increase name recognition and exposure for the forestry industry. Finally, a traditional dark green wraps the logo to represent the connection and symmetry between each element.