Georgia Aquarium to introduce 24-hour ‘virtual employee’

Feeding puffins at the Georgia Aquarium

Maybe you’ve known the frustration of having a Georgia Aquarium-related question at 3 a.m. and not being able to get it answered.

Maybe you haven’t.

Either way, that hypothetical problem will soon be solved. The aquarium is introducing an artificial intelligence-based “Answer Engine” on its website, Facebook Messenger and through an Alexa Flash Briefing.

Satisfi Labs will develop the platform, which is slated to launch by the end of the year, a press release said. It will act as a 24-hour automated virtual employee that can give people information about the exhibits and venue.

Satisfi and the aquarium’s staff members worked together to “create a persona that matches the conversation platform with the voice of the Aquarium,” the statement said. Answers are automatically based on data feeds, employee knowledge and customer-generated content.

Don White, CEO and co-founder of Satisfi Labs, said location-based AI drives customer engagement and provides companies with “valuable data that can assist them in building successful marketing strategies to further experiences at any given location or event.”

Satisfi Labs has launched similar platforms at the venues such as the San Antonio Zoo and the Seattle Aquarium, and the Woodland Park Zoo.

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