Duluth’s Downtown Development Authority is once again partnering with Uber to offer free roundtrip rides to its downtown restaurant and retail district. Free rides (up to $25 each way) from 5 p.m. to midnight every Thursday evening beginning Feb. 7 through March 28.

To participate, riders need to redeem their rides with a unique promo code each week that will be posted on Duluth’s Facebook, Instagram and Twitter accounts.

“This promotion is part of a larger plan to attract more people to downtown Duluth to see all the great things Duluth has to offer” said Economic Development Director Chris McGahee. “Growth continues in Duluth and we are so proud of it. It’s the perfect opportunity for both newcomers and regulars to check out all of the exciting changes happening to our downtown district.”