Duluth has unveiled a new logo that officials say builds on the municipality's identity and underscores its small-town feel and big-city amenities.

The city, along with the firm GoGo Creative of Austin, spent months creating the logo, which features the slogan "Capture the Spirit of Good Living."

In addition to the City Council and staff, hundreds of residents and visitors offered input.

For more information, call 678-475-3506.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez