Duluth has unveiled a new logo that officials say builds on the municipality's identity and underscores its small-town feel and big-city amenities.

The city, along with the firm GoGo Creative of Austin, spent months creating the logo, which features the slogan "Capture the Spirit of Good Living."

In addition to the City Council and staff, hundreds of residents and visitors offered input.

For more information, call 678-475-3506.

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Inventor Lonnie Johnson stands with his Super Soaker water guns at JTEC Energy on Wednesday, Oct. 29, 2025, in Atlanta. Johnson, a former NASA engineer, is currently working on a new energy technology through his company’s JTEC device that turns thermal heat into usable energy. (Natrice Miller/AJC)