Creature Comforts Brewing awarded for outreach efforts, $350K donation

Creature Comforts CEO Chris Herron with the award.

Credit: Courtesy of goBeyondProfit

Credit: Courtesy of goBeyondProfit

Creature Comforts CEO Chris Herron with the award.

Athens-based Creature Comforts Brewing Co. received an award this week for its efforts to give back to the community.

The brewery won the Champion Award from goBeyondProfit, an alliance of Georgia business leaders that promotes local engagement.

The award follows the kickoff of Creature Comforts' 2020 campaign that focuses on giving back to agencies in DeKalb County. The company is partnering with local organizations like College AIMFriends of Refugees and Our House, Inc, goBeyondProfit said in a statement.

“Creature Comforts sets a terrific example that companies should understand their strengths when it comes to corporate generosity and solving community needs,” goBeyondProfit founder Rick Jackson said.

Last year, the brewery generated $351,841 for nine agencies located in the Athens community through its "Get Comfortable" campaign. Creature Comforts partnered with Russian River Brewing Company to make a special IPA to support to campaign.

In 2020, Creature Comforts is working with Allagash Brewing Company to make a Belgian IPA  to raise funds for its DeKalb-focused campaign. All of the profits from the sale of the new beer go toward the fund.

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