Cobb seeking firms for CCT bus advertising

Cobb is hoping to make money by selling advertising on its CCT buses and outdoor terminals.

On Tuesday the commission authorized transportation officials to issue a request for proposals advertisers. The bus system has raised fairs and cut routes recently to save money and increase revenue.

Cobb is spending up to $362,794 on a marketing study for CCT expected to be completed later this fall. Potential advertising revenue is estimated between $50,000 and $100,000 for fiscal 2012, and between $225,000 and $330,000 for fiscal 2013.