The Cobb Chamber of Commerce on Monday unveiled a new logo and brand identity at its monthly breakfast meeting.
The new logo features a “bold symbol that tells an important story,” the Chamber said in its news release. The logo features a capital C that brings to mind a round table with an open seat, which the Chamber says invite collaboration and input.
“At the Cobb Chamber, we strive to be as inviting as possible, encouraging our members to bring their unique voices to our organization,” said Cobb Chamber President and CEO Sharon Mason. “To have our logo tell that story is exciting and shares our unique role in Cobb’s business community.”
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The Cobb Chamber also used the process to streamline its purpose and brand position, which is to support forging connections, create conditions for a healthy business atmosphere and “empower and equip professionals who are seeking more.”
“The focus of our work is our members, their successes, and their stories,” said Mitch Rhoden, 2019 Cobb Chamber chairman. “Our new brand celebrates our members and their work to make Cobb County an exceptional place to live, grow a business, and pursue your goals.”
The Chamber’s rebranding project was led by Tammy Palmgren, the organization’s vice chair of marketing and communications. The team included Rhoden, Mason, 2020 Chamber Chairman John Loud, 2021 Chairwoman Britt Fleck, Diversity & Inclusion Co-Chairs Lee Johnson and Cherelle Cortez and the chamber’s senior leadership team.
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