Atlanta's City Council declared Nov. 26 "Small Business Saturday" in Atlanta to encourage shoppers to support local businesses. Nationally, Small Business Saturday is marking its second year. Several Atlanta leaders said small business promise less hustle and bustle than larger chain stores, and also help preserve the unique character of Atlanta neighborhoods.

"When you make your list this year, first think of our local small businesses," said Councilwoman Yolanda Adrean. "Behind each of those storefronts are our friends and neighbors."

Atlanta Mayor Kasim Reed encouraged residents to patronize small businesses "not just on this occasion, but every single day."

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Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com