Next time you see a giant yellow-orange truck with a leggy peach emblazoned on it, run — don’t walk — in its direction.
Because it'll likely be Big Peach Running Co.'s new mobile store, "Big Peach On Wheels." The 30-foot truck, equipped with audio and video, includes shoe-fitting technology and more than 400 pairs of shoes, socks and inserts for sale.
The mobile store will make its debut at the Atlanta Beltline’s Westside 5K/8K on July 14. In addition to partnering with local races, visits will be scheduled at Atlanta-based corporate campuses and office parks.