Business
Business

Atlanta Kroger redevelopment may get tax break

The 725 Ponce project near the Atlanta Beltline by developer New City would feature a new Kroger store and and an office tower. The current Kroger store has the infamous nickname “Murder Kroger,” but the Cincinnati-based grocer has tried in recent years to re-brand it as the “Beltline Kroger.”
The 725 Ponce project near the Atlanta Beltline by developer New City would feature a new Kroger store and and an office tower. The current Kroger store has the infamous nickname “Murder Kroger,” but the Cincinnati-based grocer has tried in recent years to re-brand it as the “Beltline Kroger.”
By
Aug 16, 2016

The city of Atlanta’s economic development agency will consider a tax break this week for the redevelopment of the Ponce de Leon Avenue grocery store known as “Murder Kroger” near the eastside Beltline trail, according to a meeting notice.

Developer New City plans an office tower over a new 60,000-square-foot Kroger store at 725 Ponce de Leon Ave. near Ponce City Market.

The $155 million project, announced in January, would replace an existing Kroger outlet with the infamous nickname that the Cincinnati chain has tried to re-brand as the "Beltline Kroger."

The matter is slated for debate at Invest Atlanta’s monthly board meeting Thursday.

Invest Atlanta documents put the value of the tax abatement at nearly $7.4 million over 10 years. A city document said about 1,900 retail and office workers will eventually be based in the new development.

The documents said the project is estimated to have a $221 million economic impact to the region.

The store got its notorious moniker sometime after a 1991 crime at the property and the name has stuck, including inspiring a song by the same name by the band Attractive Eighties Women, the AJC previously reported.

About the Author

J. Scott Trubey is the senior editor over business, climate and environment coverage at The Atlanta Journal-Constitution. He previously served as a business reporter for the AJC covering banking, real estate and economic development. He joined the AJC in 2010.

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