Atlanta-based Coca Cola discontinuing Odwalla juice

IF you’re heading to the grocery store to pick up some things for your cookout, you might want to stock up on one particular brand.

Atlanta-based Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July.

The company made the call “given a rapidly shifting marketplace and despite every effort to support continued production,” John Hackett, president of Coca-Cola’s Minute Maid business unit, which includes the company’s juice brands, said in a statement emailed to CNN Business.

“This decision was not made lightly,” he added.

Coca-Cola acquired Odwalla in 2001. It has been assessing Odwalla’s business for the last several years, according to a company spokesperson, who added that the decision to discontinue the brand is not directly related to the coronavirus pandemic. Health-conscious consumers are less interested in smoothies than they used to be, she explained.

Information: www.coca-cola.com