Gwinnett approves new logo and slogan


Gwinnett approves new logo and slogan

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The Atlanta Journal-Constitution
January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)

Gwinnett’s  Board of Commissioners voted Tuesday afternoon to formally adopt a new logo, seal and slogan for the county. 

The new branding created by architecture and design firm Perkins+Will was first presented to officials (and to the public, via media reports) last month. The logo is a circle with colorful, "kaleidoscopic" shapes overlapping inside, and the seal is that same shape with the words "Gwinnett County," "Georgia" and "Established 1818" wrapped around it.

The slogan, a favorite target for online detractors, is "Vibrantly Connected."

The new Gwinnett County logo (left) and seal (right, in black and white).

While county officials have expressed support from the get-go, many Gwinnett residents weren't fans of the new branding. The Atlanta Journal-Constitution's first article on the new designs garnered hundreds of online comments, most of them negative. 


The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on, including these stories:

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