Braves, Comcast detail stadium deal
The Atlanta Braves and Comcast this morning formally announced a deal under which the cable giant will provide high-tech infrastructure for the new Braves stadium and will become an anchor tenant in the mixed-use development planned for next door to the ballpark.
Braves chairman and CEO Terry McGuirk called the deal, first reported Monday by The Atlanta Journal-Consitution, a “major milestone” for the stadium project.
Among the details announced at the press conference:
- Comcast will occupy 100 percent of a nine-story office building in the mixed-use development adjacent to the stadium. The office tower, which will overlook the ballpark, will become Comcast's Southeast regional headquarters. Some 1,000 Comcast employees will work there, most of them new hires. The office also will include an "innovation lab" for new technologies.
- Comcast will "lend its expertise to drive the most technologically advanced ballpark and mixed-use development ever built," McGuirk said. The company will provide video, voice and high-speed Internet connectivity throughout the stadium and surrounding development.
- Comcast will become one of the Braves' largest sponsors in the ballpark, with its Xfinity brand attached to a tech-oriented lounge space in the upper right field area with views to the plaza and the field .
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About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
