Atlanta Mayor Keisha Lance Bottoms speaks during a press conference on Jan. 31, 2019, to announce the “More than Mac” fundraising initiative in partnership with Kroger and the Atlanta Community Food Bank. Special: City of Atlanta.

Atlanta Mayor Bottoms turns viral moment into ‘More than Mac’ campaign

Atlanta Mayor Keisha Lance Bottoms’ viral macaroni and cheese photo has become the launchpad of a hunger awareness campaign.

Bottoms unveiled the “More than Mac” initiative on Thursday with a press conference and appearance on a national TV show. She said in a press release the campaign will allow people to “put your macaroni where your mouth is.” 

Bottoms heard from thousands of people after she posted her picture online Christmas Day, with many saying the dish looked less-than-appetizing. She took the comments in stride and even laughed at herself.

But the mayor said it led to a more serious discussion about how many Atlantans lack access to food. The “More than Mac” campaign could help address that. 

From Feb. 1 through 16, visitors to any of the 28 Kroger stores in Metro Atlanta will have the opportunity to round up their total to the nearest dollar. The extra change will be donated to the Atlanta Community Food Bank.

Bottoms was featured in a cooking segment on Steve Harvey’s show Thursday, and he recapped the shady comments she faced.

Bottoms then talked about the “More than Mac” campaign and tested out a mac and cheese recipes with chef  Aaron McCargo Jr.

“That’s how you flip the script,” Harvey told Bottoms.

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