Jordan Peele’s new movie daring viewers to conjure the ‘Candyman’ on Twitter before trailer drops

In the mood to accept a dare?

“Candyman,” a remake of the classic horror film, is slated to drop in June, and a new trailer will be released Thursday. Ahead of the trailer, the social team behind the movie has created a spirit of spook to edge on fans of the movie. In a post Tuesday from the “Candyman” Twitter account, the dare is set up quite simply.

“Dare to say his name.

“Click below to tweet #Candyman 5 times in one post and get your first look. See the trailer on Thursday.”

If you share the tweet above by clicking the link under the video, you’re brought to a prompt that shows the Twitter account is tagged and the hashtag “Candyman” is used five times, your timeline will be “haunted” by “Candyman.” The account will tweet you an exclusive clip from the movie. Several Twitter users responded to the creative promo.

The new version is written and produced by Jordan Peele, who won an Oscar for eerie “Get Out” and plenty of buzz for “Us” last year. Nia DaCosta, who directed “Little Woods,” directed the film, which stars Yahya Abdul-Mateen II and Teyonah Parris and the original actor who played the terrifying title character Tony Todd.

The film will center around the same locale as the original 1992 film, Cabrini-Green in Chicago, which was once a notorious area in Chicago and housing project. Since then — in film and in actuality — the area has been gentrified, filled with overpriced townhomes, while those housing projects have been razed. The legend of Candyman still permeates the newly revamped neighborhood.

“Candyman” premieres June 12, 2020.

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