No injuries were reported in a fire Wednesday morning at an adult novelty store in south Fulton County.

The Love Shack store on Fulton Industrial Boulevard was unoccupied when the fire broke out.

Battalion Chief Reginald Ward said the fire department received the call at about 7:30 a.m. and that firefighters could see smoke coming from the roof line. Officials had the fire under control by 8 a.m., Ward said.

The fire is believed to have originated around the roof line of the building, but officials do not yet know what caused the smoldering.

Staff photographer John Spink contributed to this article.