Braves, Falcons seek millions for stadium naming rights
The Braves and Falcons are in the early stages of seeking to sell the naming rights of their new stadiums.
Both teams have hired national agencies to help value and market the names, which the teams expect will fetch multi-millions of dollars annually and, over time, recoup a significant chunk of their private investment in building the stadiums.
The stadiums are scheduled to open in 2017.
Right now, both the Braves and Falcons are rare exceptions in pro sports: teams who play in stadiums that do not bear a corporate sponsor’s name.
Click here to read reporter Tim Tucker's full story on MyAJC.com.
>> Comprehensive coverage of the Braves move to Cobb County
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
