Nation & World News

Beyoncé, Adidas will release more Ivy Park merch

By Stephanie Toone
March 13, 2020

Beyoncé fans, likely with a little more online shopping time on their hands, got some great news about her sought-after clothing line Thursday.

Beyoncé’s Ivy Park x Adidas sports apparel line will return with more clothing and accessories at stores later this year, according to Adidas’ CEO Kasper Rorsted. The line originally dropped Jan. 18, and it sold out within a weekend.

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adidas x IVY PARK E-comm takeover

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The Grammy Award-winning singer signed a contract with Adidas last year, joining the ranks of Pharrell Williams and other celebrity collaborators.

Speaking to investors and analysts at Adidas’ financial results conference, according to CNN, Rorsted confirmed Beyoncé’s Ivy Park gear sold out “immediately” after its surprise January release online.

“Whether it’s footwear or apparel, we’ll continue to do launches throughout this year in both categories where Beyoncé will bring her inspiration, her creativity and her brand to the unique brand of Adidas,” Rorsted said.

About the Author

Stephanie has been telling stories her whole life. Her interest in the written word started with short stories and journal entries about run-ins with classroom bullies as a child and matured to writing for her high school newspaper over the years. She has written and edited for The Tennessean, Augusta Chronicle and American City & County.

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