Rams unveil alternate uniforms to honor LA's 1951 title team, 1960s Fearsome Foursome era

LOS ANGELES (AP) — The Los Angeles Rams have unveiled two alternate uniforms designed to connect the current team to its rich California history.

At an event for season-ticket holders next to SoFi Stadium on Thursday night, the Rams revealed a new uniform that pays tribute to their 1951 NFL championship team with a yellow jersey and blue satin numerals in the style used 75 years ago. The Rams then introduced a white alternate uniform with blue numerals emulating the Rams' primary look during the 1960s, an era best known for the team's Fearsome Foursome defensive front.

The uniform with yellow jerseys and white pants is dubbed “Classic Sol,” while the all-white alternates with blue numerals are called “Fearsome White.” The Rams will still wear the three uniforms they used last season as well, including their main home and away looks along with their all-black “Midnight Mode” Rivalries uniform.

The Rams will debut their Classic Sol look on Monday night at home in Week 2 against the New York Giants, and they’ll come out again for a high-profile Thursday night home showdown with the Kansas City Chiefs in December. The Fearsome White uniforms will come out on Thanksgiving Eve for a home game against the Green Bay Packers.

While designing these long-anticipated alternates over the past several years, the Rams' creative team focused on creating throwbacks with modern twists that will remind and educate the 21st-century fan about the franchise's roots.

Cory Befort, the Rams’ creative executive director, said fans have repeatedly expressed interest in uniforms that would amplify the historic achievements of a franchise that has relocated several times, but still spent most of its existence in Southern California.

“It felt like it was time, but we wanted to do it with intention and meet the moment,” Befort said.

The Rams spent 49 years in Southern California before former owner Georgia Frontiere moved them to her native St. Louis in January 1995. New owner Stan Kroenke brought the Rams back home in 2016, and he opened their multibillion-dollar stadium complex in Inglewood in 2020.

The Rams were founded in Cleveland in 1937, but moved out west in 1946 to become Los Angeles’ most significant major professional sports team to that point. They subsequently won the city’s first major pro sports championship in 1951, beating the Cleveland Browns in the NFL title game at the Los Angeles Coliseum.

That team celebrated its victories at a bar called Tom Bergin’s in the Fairfax district, and it even donated a championship banner to the still-operating Irish tavern. The wordmark used in the Rams’ Classic Sol throwbacks is pulled directly off that banner, and the numerals are designed to mimic the 1951 jerseys.

Even the blue numerals and shoulder stripes themselves are throwbacks: The creative team decided to use authentic satin, which doesn’t stretch like modern uniform material, so the satin stripes are sewn individually onto pieces of gold polyester to prevent excessive ripping and tearing.

“These uniforms are a celebration and reminder of the moments and people that built the Rams into what and who we are today,” Rams chief marketing officer Kat Frederick said. “Every detail was intentionally designed to honor the grit and greatness of our history while delivering a modern look for today’s players and fans."

The Fearsome Whites are topped by a helmet with a white horn and a white facemask in a departure from the usual blue facemask, while the jersey shoulders have their own small numerals and a continuous blue stripe, just like the 1960s look. The blue chest numerals are outlined in black on the new jerseys.