Companies can now claim 'no artificial colors' if they add plant-based color to food

The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products have no artificial colors.

The agency announced Thursday that food labels may claim to have “no artificial colors” when they are free of petroleum-based dyes, even when they contain dyes derived from natural sources such as plants. In the past, the FDA has allowed companies to make those claims only when products “had no added color whatsoever," the agency said in a statement.

The move is another step toward the Trump administration's aim to phase out synthetic dyes from the nation's food supply.

In a joint statement, Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary said the move would encourage companies to switch to natural rather than synthetic colors if they can claim their products contain no artificial colors.

“We are taking away that hindrance and making it easier for companies to use these colors in the foods our families eat every day,” Makary said in a statement.

Kennedy and Makary have urged U.S. companies to voluntarily remove synthetic dyes from their products — and many food makers, such as PepsiCo and Nestle, have complied. In addition, some states have taken steps to ban artificial dyes from school meals.

The move drew praise from Consumer Brands, a trade group for packaged foods, which said “all natural ingredients should continue to follow a rigorous science and risk-based evaluation process.”

“This is a positive example of the FDA taking the lead on ingredient safety and transparency,” Sarah Gallo, the group's senior vice president, said in a statement.

But the label change could mislead consumers, said Sarah Sorscher, director of regulatory affairs for the Center for Science in the Public Interest, an advocacy group. It would allow a claim of “no artificial colors” for any color additive that is not a petroleum-based certified color, including potentially harmful additives such as titanium dioxide.

Also on Thursday, the FDA said it had approved a new natural dye, beetroot red, and expanded the use of spirulina extract, a color derived from algae that provides a blue hue in foods. The FDA currently allows roughly three dozen natural dyes in food products. The agency banned a controversial dye known as Red No. 3 last year and has proposed banning a rarely-used hue, Orange B.

The agency also recently said it would review the six remaining petroleum-based dyes frequently used in the U.S. food supply: Green No. 3, Red No. 40, Yellow No. 5, Yellow No. 6, Blue No. 1 and Blue No. 2.

Health advocates have long called for the removal of artificial dyes from foods, citing inconclusive studies that found they could cause neurobehavioral problems, including hyperactivity and attention issues in some children. Other health experts have noted that bright synthetic colors are a key component of ultraprocessed foods marketed to children, increasing consumption of added sugar, fat and sodium that can lead to health problems.