Metro Atlanta
Metro Atlanta

Roswell approves $50,000 for marketing to film industry

The Roswell Mayor's Movie Task Force intends to use a combination of print and digital advertising and Geoframing to attract future movie productions. Shown here is one possible advertisement. (Courtesy City of Roswell)
The Roswell Mayor's Movie Task Force intends to use a combination of print and digital advertising and Geoframing to attract future movie productions. Shown here is one possible advertisement. (Courtesy City of Roswell)
By Karen Huppertz for the AJC
Oct 13, 2021

When planning for the Fiscal Year 2022 budget, Roswell staff requested $50,000 for a Film Roswell Marketing Program. The city’s mayor and council recently approved the request based on an analysis of the success and opportunities from the FY2021 Film Roswell program, current print and e-marketing trends, and film industry feedback and research.

Despite the pandemic, the Mayor’s Movie Task Force reported 38 productions in 2021, an 1,800% increase over 2020 representing gross revenue of $567,940.

The task force intends to use a combination of print and digital advertising, and Geoframing to attract future film projects to the city.

Funds for the marketing are available in the city’s Hotel/Motel under Tourism Product Development.

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Karen Huppertz for the AJC
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