A new array of color danced across the night sky near The Battery Atlanta Friday night. It will be a regular display in Cobb County and a special experience for Battery diners and shoppers as well as visitors to Braves stadium.

TK Elevator staged a light show at its 420-foot test tower in northwest Atlanta.

Friday night’s display kicked off a a series light shows that will happen twice a day at the tower.

TK Elevator’s corporate colors — orange, purple and white — lit up the exterior of the test tower. The colors swept across the building in 90-second motion sequences of various patterns and gradients. The light animation started at 6 p.m. and lasted until 10 p.m.

Company officials plan daily light shows from 5-8 a.m. and 6-10 p.m. The façade of the test tower will be lit from the inside the building.

Officials say the lights will be most visible from the pedestrian bridge over Circle 75 Parkway and the Red Deck parking deck across the street from TK Elevator headquarters.

TK Elevator, one of the world’s largest elevator manufacturers, is in the process of moving its North American headquarters from Alpharetta to Cobb County. The glass tower is part of a $200-million, three-building campus that company officials showed off earlier this month.

TK Elevator will use the tower to test the safety and qualifications of its elevators as well as elevators built by other companies.

The tower, which overlooks Truist Park, is the highest building in Cobb County’s skyline and the tallest structure of its kind in North America.