Twitter rolls out first tweet-interactive Christmas Tree, menorah
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Twitter users everywhere can control the lights on a New Jersey Christmas tree.
The 9-foot Christmas tree and menorah contain nearly 1,000-LED lights that can be turned on and off by tweeting.
Oxford Communications created the display to help charities, towns and businesses and fundraising campaigns.
Twitter users can tweet #brilliant#twinkle to @Oxmas_Tree to light the display and tweet #figgyypudding to turn them off.
From the YouTube description:
Tweet #brilliant #twinkle to @Oxmas_Tree from any Twitter account across the globe and a 9-foot Christmas tree, menorah, star and over 1,000 LED lights will instantly turn on and blink in Lambertville, New Jersey - at least until someone else Tweets the blackout hashtag #figgypudding.
The Twitter controlled Christmas tree is the brainchild of a small team of interactive designers and social media specialists at Lambertville's Oxford Communications.
