Panera Bread history

Free coffee: Panera Bread is offering unlimited java all summer long

If coffee is your thing, this deal from Panera Bread is calling your name.

The bakery-cafe announced Monday it’s offering unlimited free coffee throughout the summer with its #FREECOFFEE4SUMMER campaign. All you have to do is sign up for MyPanera+ Coffee.

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Sign-ups are open now through July 4th and coffee lovers can enjoy unlimited premium hot coffee, hot tea and iced coffee until Labor Day.

“We asked America if they wanted it, and the answer was a resounding YES — so we’re excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day,” said Eduardo Luz, Chief Brand & Concept Officer for Panera Bread in a press release. “This is our way of sharing the famous Panera Warmth in a new way, as we may be all celebrating summer a little differently this year.”

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After subscribing to MyPanera+Coffee, guests can get any size, any flavor once every two hours with unlimited refills. The company’s drip and iced coffee offerings include light roast and dark roast coffee blends that are freshly ground every day and made from 100% Arabica whole beans. The coffee blends, along with decaf and hazelnut, are available as part of the coffee subscription program. 

The program launched in March and is usually offered for $8.99/month plus tax. Panera will pause the renewal payments for current subscribers through Labor Day, so new and old patrons can enjoy a summer of drinking almost all the coffee they can handle.

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