Atlanta reacts to gutting of iconic Midtown Krispy Kreme

Atlanta fire crews worked to put out hot spots at the Ponce de Leon Avenue landmark late into the morning.

Credit: JOHN SPINK / JSPINK@AJC.COM

Credit: JOHN SPINK / JSPINK@AJC.COM

Atlanta fire crews worked to put out hot spots at the Ponce de Leon Avenue landmark late into the morning.

A fast-moving fire broke out at the iconic Midtown Krispy Kreme about 1 a.m., and it didn’t take Atlantans long to react on social media.

Cellphone videos taken by neighbors and spectators showed flames shooting into the sky above the shop, which was purchased by NBA Hall of Famer Shaquille O’Neal in 2016, Chelsea Prince reported early this morning. O’Neal has not commented on the fire Wednesday morning.