A fast-moving fire broke out at the iconic Midtown Krispy Kreme about 1 a.m., and it didn’t take Atlantans long to react on social media.

Cellphone videos taken by neighbors and spectators showed flames shooting into the sky above the shop, which was purchased by NBA Hall of Famer Shaquille O’Neal in 2016, Chelsea Prince reported early this morning. O’Neal has not commented on the fire Wednesday morning.

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The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC