A fast-moving fire broke out at the iconic Midtown Krispy Kreme about 1 a.m., and it didn’t take Atlantans long to react on social media.

Cellphone videos taken by neighbors and spectators showed flames shooting into the sky above the shop, which was purchased by NBA Hall of Famer Shaquille O’Neal in 2016, Chelsea Prince reported early this morning. O’Neal has not commented on the fire Wednesday morning.

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“Our members cannot be bought off,” General President Sean O’Brien said in a social media statement, calling UPS' offers “illegal and haphazard.” (Hyosub Shin/AJC 2023)

Credit: Hyosub Shin/AJC