Male TV anchor wears same suit for a year; nobody notices

Stunt was an experiment to highlight sexism

An Australian TV host wore the same suit on the air for a year – and apparently, nobody noticed.

According to The AgeKarl Stefanovic, co-host of Australia's "Today" show, decided to keep wearing the blue "Burberry knockoff" as part of an experiment to highlight the differences between how women and men are judged.

"No one has noticed; no one gives a [expletive]," Stefanovic told The Age in a piece published Saturday. "But women, they wear the wrong color, and they get pulled up. They say the wrong thing, and there's thousands of tweets written about them."

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The move also was a show of solidarity with co-host Lisa Wilkinson, who "receives regular and unsolicited fashion appriasals" from viewers.

"I'm judged on my interviews, my appalling sense of humor – on how I do my job, basically," Stefanovic said. "Whereas women are quite often judged on what they're wearing or how their hair is ... that's [what I wanted to test]."

Stefanovic and Wilkinson discussed the sexism experiment during Monday's "Today" broadcast. Click here to watch.

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