Real life is mimicking the shows we have watched for almost 30 years as a real Kwik-E-Mart has opened up shop.

But the convenience store modeled on the one from "The Simpsons" isn't in Springfield, Ohio, Springfield, Virginia, or any of the dozens of Springfield towns or townships, in the United States.

It's actually located in Myrtle Beach, South Carolina, WBTW reported.

The Kwik-E-Mart opened last week at Broadway at the Beach.

It has tons of Simpsons memorabilia for sale and also has food items inspired by the show like Squishees and Lard Lad Donuts. There's even Duff on the shelves, but it isn't beer, but rather non-alcoholic energy drinks, WBTW reported.

The store will serve as the end of the line for fans who are leaving the Aztec Theater when it opens later this year.

The theater is also inspired by "The Simpsons" and will feature a Simpsons 4D movie experience, WBTW reported.

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Blooper celebrates the Atlanta Brave’s 5-0 win over the New York Mets during a MLB game Wednesday, June 18, 2025 at Truist Park. This year, the venue is a first-time host of the MLB All-Star game. (Daniel Varnado for the AJC)

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