Steve Harvey, Regular Guys bright spots on Atlanta radio

• The Regular Guys, in their first full quarter at Rock 100.5, quickly picked up most of their old audience from 96 Rock, even though Rock 100.5 isn't as strong a signal as 96.1, now Project 9-6-1. The show ranked a commanding second with 18-to-34 and sixth with 25-to-54. In both demographics, the show more than doubled what the new Morning X had been able to do in 2007, thanks to extremely high time spent listening. As "Southside" Steve might say, "Yeah, come on!" And after abysmal numbers in the winter for the music portion of the station, the middays and afternoons improved strongly.

• It appears the Regular Guys didn't steal from any particular audience. The Zone was more or less flat, 680/The Fan dropped a bit and two of the other three rock stations moved up. Project 9-6-1 and Giant Brian didn't get hurt by the Regular Guys. Among 25-to-54-year-olds, Giant Brian more than doubled its ratings from the winter from 19th to ninth. Over at Dave FM, the new Zakk Tyler morning show bounced back from a poor winter and matched the final fall book with Firfer and Orff. (The strongest daypart for Dave is Mara Davis' midday show, which came in seventh among 25-to-54-year-olds, her highest in at least two years.)

• B98.5, with the soft rock format to itself, continues to pull in huge numbers across the board, with Delilah at night doubling her ratings in a year, finishing third. The final spring book for Kelly & Alpha before Steve & Vikki entered the scene was flat, with the show finishing at a solid seventh place among 25-to-54-year-olds.

The mixed news:

• Star 94's The Morning Mess, which replaced Steve & Vikki, is skewing younger. The trio has lost about one-sixth of the total listeners vs. Steve & Vikki among 25-to-54-year-olds compared to spring 2007. But its numbers were comparable to those of Steve & Vikki among the younger 18-to-34-year-old demographic. And its spring ratings improved from a very poor winter book when Steve & Vikki fans who didn't like the Mess left in droves. So don't write them off yet.

• It's a similar story for Cledus T. Judd over at 94.9/The Bull. After a miserable opening frame in the winter, Cledus gained back a bit in the spring, hitting numbers comparable to Nashville's Big D & Bubba in 2007. But the station only ranked 18th among 25-to-54-year-olds in the morning. Given all the billboard and TV advertising, that's not exactly a boffo performance.

• Don Imus and True Oldies had its first full book and didn't really do any better than Eagle. (Hey, at least it's a lot cheaper!) And the station hasn't done much advertising, so those ratings are from scratch. Imus had far greater time spent listening than Rhubarb but far fewer listeners, too. He ranked 19th among 25-to-54-year-olds but probably did better in older demographic cells, which I don't have on me. The station did slightly better the rest of the day with fewer listeners than Eagle but more time spent listening, the same pattern as Imus.

• The Fan fell back to earth after a huge winter book and among men 25-54, and fell behind the Zone (though just barely) in mornings and middays while prevailing in the afternoon shift. I don't have show breakdowns because each station has hours that don't quite match up to each other. Those specific hour-to-hour numbers don't come out until Thursday.

The not-so-good news:

• The River, after an unusually good winter, fell back to 2007 levels and ranked sixth among 25-to-54-year-olds, down from fourth. But it held its own against Rock 100.5, the closest competitor for the station.

• Sean Hannity and WSB-AM dropped to third place among 25-to-54-year-olds for the first time in years, falling behind both Ryan Cameron at V-103 and Michael Baisden at Grown Folks 102.5. The primaries, which dragged on into the spring for the Democrats but was over for the Republicans, did not help him.

• WGST-AM also returned to normal numbers after a strong winter book. In other words, its numbers were not terribly good. I looked at how the station did among the 25-to-54 group in the mornings with Tom Hughes five years ago, and he was tripling what the station is getting right now with Randy Cook, who is ranked 24th among 25-to-54-year-olds.

• 104.7/The Fish has been slipping gradually the past 12 to 18 months for reasons I can't ascertain. The station ranked 18th among 25-to-54-year-olds, down from 10th a year earlier. Kevin & Taylor is a bright spot, maintaining its numbers in that demo and outperforming the rest of the station.