It reads like a come-on for an underground dance club: "Relax in high-design lounges, knock back a cocktail or two, play a grown up game of musical chairs ... "
Except the ad copy is pitching a High Museum of Art "Design After Dark" party Saturday night that celebrates the opening of its "European Design Since 1985: Shaping the New Century" exhibit.
Clearly the High has designs on the young, hip crowd in this inaugural endeavor in a series of "creative public events" the Midtown museum is calling "Cultureshock."
The 7-11 p.m. party will include "high design furniture lounges" outside on the plaza; a "ceramics fashion show" from Claydies of Copenhagen, Denmark; a DJ spinning tunes; those grown-up beverages and more. And it won't be just any chair as the grand prize of that musical chairs game, but a tres trendy $2,000 Le Corbusier hide-hair number from Design Within Reach.
The museum has had success with Friday Jazz events the third Friday of every month, but this is the first time it's embraced club culture.
Cultureshock is a bit of an experiment, acknowledged High spokeswoman Nicole J. Taylor. "It's going to be an organic thing," she said. "We'll see how it goes."
Saturday's response will help the High in planning the second Cultureshock event Aug. 7 in conjunction with the opening of its major summer show, "Salvador Dali: The Late Work."
Design After Dark
7-11 p.m. Saturday at the High Museum of Art. $20 advance, $25 door, $10 High members (includes museum admission for exhibits including "Allure of the Automobile." 1280 Peachtree St. N.E., Atlanta. 404-733-4444, high.org
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