SuperShuttle launching in Atlanta

International shared-ride shuttle operator SuperShuttle plans to launch service in Atlanta on Nov. 17, after winning a contract earlier this year for shuttle service from downtown, Midtown and Buckhead to Hartsfield-Jackson International Airport.

SuperShuttle says its “initial service in Atlanta” includes the central business district. Fares are $16.50 for a shared-ride van from downtown, $18.50 from Midtown and $20.50 from Buckhead to the airport.

The award of the contract to SuperShuttle came after a four-year airport contracting saga. It included an operator that shut down, criticism of political cronyism involving an interim operator and a shuttle crash involving a proposed new operator followed by a rebid of the contract. Local shuttle firms had voiced opposition to the award to SuperShuttle, saying they were concerned SuperShuttle planned to expand to a much broader area than the central business district permitted in the contract.