Business
Business

Subway unveils new logo for first time in 15 years

By Cox Media Group National Content Desk
Aug 5, 2016

Sandwich chain Subway has revealed its first logo design change since 2001.

The new logo is more minimalist in design, according to Business Insider, and features a refreshed color scheme. A Subway spokesperson told CNBC that the choice of "the vibrant color palette of the mid '60s" is a nod to when the chain was founded.

Explore>> Read more trending stories 

The signature arrows remain in the new logo.

The new logo will debut in television ads during the Olympics and will roll out to all Subway stores in 2017.

A Business Insider staffer commented that the new logo resembles waste management logos.

About the Author

Cox Media Group National Content Desk
More Stories

Keep Reading

Andy Starnes, managing partner at Moore Colson accounting and advisory firm, poses for a portrait at the company’s headquarters in Atlanta on Monday, Oct. 20, 2025. (Natrice Miller/AJC)

Private equity is gobbling up accounting firms. But not this Atlanta firm.

Atlanta's Moore Colson is determined to stay independent as private equity firms acquire competitors.

UPS grounds MD-11 fleet after Louisville plane crash

“Out of an abundance of caution and in the interest of safety, we have made the decision to temporarily ground our MD-11 fleet,” UPS said.

Qcells to furlough staff, cut temp workers amid supply chain woes

The solar giant said it will furlough about 1,000 workers at two Georgia plants and lay off about 300 workers employed through staffing agencies.

The Latest

Automatic emergency braking, lane-keeping assist, blind-spot monitoring, and adaptive cruise control were once luxury options. Now, these Advanced Driver-Assistance Systems, also known as ADAS, are commonplace in newer vehicles, working so smoothly that many of us rely on them without a second thought. Photo courtesy of iStock.

Credit: SPECIAL

Why your car’s safety tech needs maintenance, too

OPINION

Saying goodbye to the Porsche 718 Cayman — for now

OPINION

2026 Nissan Leaf: Simple to live with and priced right

Featured

Passengers wait at a Delta check-in counter at Hartsfield-Jackson Atlanta International Airport on Friday, Nov. 7, 2025. It was the first day the Federal Aviation Administration cut flight capacity at airports during the government shutdown. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com

Prolonged shutdown could force 20% flight cuts, U.S. officials warn

The Federal Aviation Administration started reducing flights Friday at 40 major airports, which includes Hartsfield-Jackson Atlanta International Airport.

With SNAP benefits in limbo, Atlanta residents step up to help

With SNAP benefits in limbo after a late-Friday Supreme Court decision, many metro Atlanta residents are putting their own money toward supporting those affected.

Study: Rents for low-wage Atlantans rose 9 times faster than for high earners

Rents for suburban workforce housing in the metro Atlanta region increased by almost 20%, while rents for luxury units increased by 2%, a study said.