If you have a need for speed or just want to surround yourself with luxury, Porsche is launching two on-demand rental programs to make that happen.
Porsche Drive and Porsche Host are pilot programs available for U.S. customers that will allow same-day access to a Porsche sports car.
The programs follow the recent launch of the company’s monthly subscription plan, Porsche Passport.
“We want to offer a choice in how people experience the thrill of driving a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. “Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche.”
A metro Atlanta customer using Porsche Drive will get “white-glove concierge delivery service,” with the vehicle requested being delivered within two hours. This service features hourly - a four-hour minimum, daily, and weekly options for current model cars from all six Porsche model lines, including the 911. Access to specific models will depend upon availability.
The programs offer drivers access to vehicles worth $47,000 to more than $100,000, even if it’s only for a few hours.
Prices for Porsche Drive start at $269 (+ taxes and fees) for four hours in a Macan, 718 Cayman, or Boxster and up to $2,909 (+ taxes and fees) for weekly usage of a 911.
The program is being delivered by Atlanta-based Clutch Technologies.
The second short-term program, Porsche Host, has been developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo. The Porsche Host program will be available in Los Angeles and San Francisco. Porsche cars in the program are owned by Turo hosts. Customers can book a Porsche from a Porsche Host via the Turo app or website, for periods ranging from one day to a month or longer.
Porsche Cars North America is based in Atlanta.
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