Business

Go green on a budget with these baby steps

April 22, 2013

Many people will argue that the greatest barrier to living a greener lifestyle — one that involves more organic or environmentally friendly food or home and personal care products — is the prohibitive cost.

Experts acknowledge that manufacturers and consumers do pay more for natural products, but they hope, as the market shifts toward more nontoxic alternatives, prices will become more affordable. While the upfront cost of natural living can surely pay off down the road in the form of better health, anyone seeking instant-savings gratification still has options.

To celebrate Earth Month, I asked a few experts how we can live a healthier lifestyle on a budget: Christopher Gavigan, who with actress Jessica Alba, co-founded the Honest Company — makers of safe, nontoxic and effective personal care and cleaning products — and green living expert Indie Lee of indielee.com.

Lee began her journey as a green expert in 2009 after surviving a brain tumor that may have been caused by environmental toxins. Gavigan has long been a champion of children’s health and development. That led him to partner with Alba, who describes in her book “The Honest Life: Living Naturally and True to You” (Rodale, $23) how motherhood made her question “greenwashing” in many products considered safe for children and pregnant women.

“Most people think living greener is about safeguarding the Earth, but my approach is about living for your health, which ultimately has positive impacts for the planet,” Gavigan says. Gavigan and Lee agree it is possible to live green without spending too much green. Here they each offer a few baby steps to help you get started:

Personal care/office

Household

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About the Author

Nedra Rhone is a lifestyle columnist for the Atlanta Journal-Constitution where she has been a reporter since 2006. A graduate of Columbia University School of Journalism, she enjoys writing about the people, places and events that define metro Atlanta.

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