Six months after Coca-Cola won the rights to sell beverages at Starwood Hotels & Resorts -- wrenching back the account from its main rival -- PepsiCo has a win of its own to brag about.
The Purchase, N.Y.-based company will be the exclusive beverage provider in all 45 Hollywood Theater locations, beginning this month. Coca-Cola had the account for 31 years before PepsiCo made the deal.
The multi-year partnership includes Pepsi, Diet Pepsi and Mountain Dew, Gatorade and Aquafina bottled water and SoBe Lean, as well as frozen beverages.
"We are excited to have such a wide range of PepsiCo products available to our guests," said Clyde Cornell, senior vice president of operations at Hollywood Theaters. "This commitment between our two companies demonstrates our long-term goal of providing the most popular drinks available, as well as Pepsi's dedication to providing unrivaled customer service."
Tom Bene, president of PepsiCo Foodservice, said his team looks forward to working with a theater company that has 545 screens and millions of annual visitors.
"We couldn't be more excited to team up with Hollywood Theaters in this new partnership," he said.
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