New Atlanta store tips its hat to Braves

Business

New Atlanta store tips its hat to Braves

A gallery of photos from the New Era cap store in downtown Atlanta.

This New Era cap is made with alligator skin.

This is the seating in the "outfield" at the back of the New Era store.

The New Era cap store on Luckie Street in downtown Atlanta is the company's fifth flagship store.

The New Era cap store promises to outfit any dome with a worthy covering manufactured by New Era.

New Era store manager Steven Jamerson: "Atlanta has a good fan base and also has a strong urban and music community."

The New Era store is appropriately arranged like a baseball diamond with the cash register as home plate.

This is a hand-painted cap from New Era.

New Era, an 85-year-old company, has provided headwear to every Major League Baseball team for the past 70 years.

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This New Era cap is made with alligator skin.

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