The Metro Atlanta Chamber has hired an executive to steer the newly launched regional marketing campaign known as Choose ATL.

Kate Atwood, a former executive director of the Arby’s Foundation, will serve in the new position of vice president of marketing. At a launch for Choose ATL in May, the chamber and regional leaders showed off a video series about culture and business climate as well as interviews with up-and-coming entrepreneurs.

The project will also provide communities with templates they can use to spotlight companies or attractions in their jurisdictions that match the Choose ATL branding.

MAC President and CEO Hala Moddelmog said the campaign “is focused on telling a comprehensive story about our region to attract and retain top talent.”

About the Author

Keep Reading

Delta employees are under investigation because of content “related to the recent murder of activist Charlie Kirk” that “went well beyond healthy, respectful debate,” CEO Ed Bastian wrote in a companywide memo Friday. (Miguel Martinez/AJC)

Credit: Miguel Martinez

Featured

A rendering of the columbarium memorial that is estimated to be completed by next summer or fall in the southeast part of Oakland Cemetery, officials said. (Courtesy of Historic Oakland Foundation)

Credit: Historic Oakland Foundation