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Metro Atlanta Chamber hires Choose ATL leader

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Sept 10, 2015

The Metro Atlanta Chamber has hired an executive to steer the newly launched regional marketing campaign known as Choose ATL.

ExploreChoose ATL goes to SXSW 2016 to promote Atlanta as a good place for young tech workers

Kate Atwood, a former executive director of the Arby’s Foundation, will serve in the new position of vice president of marketing. At a launch for Choose ATL in May, the chamber and regional leaders showed off a video series about culture and business climate as well as interviews with up-and-coming entrepreneurs.

The project will also provide communities with templates they can use to spotlight companies or attractions in their jurisdictions that match the Choose ATL branding.

MAC President and CEO Hala Moddelmog said the campaign “is focused on telling a comprehensive story about our region to attract and retain top talent.”

About the Author

J. Scott Trubey is the senior editor over business, climate and environment coverage at The Atlanta Journal-Constitution. He previously served as a business reporter for the AJC covering banking, real estate and economic development. He joined the AJC in 2010.

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