While some people suspected an early April Fool's Day joke, AdWeek reports that the bizarre fashion line debut from McDonald's was part of a global marketing campaign, involving 24 marketing teams from around the world engaging in creative activities in a 24-hour period.

Check out the Big Mac shop for all the available merchandise. The website does not ship to the United States.

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2026 Board Chair Rich McKay delivered his remarks on stage at the Metro Atlanta Chamber’s annual meeting, held at the College Football Hall of Fame in Atlanta on Thursday, Nov. 13, 2025. (Miguel Martinez/AJC)

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University of Georgia students are seen entering and leaving the main Library on the Athens campus on Monday, Sept. 8, 2025. (Miguel Martinez/AJC)

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