While some people suspected an early April Fool's Day joke, AdWeek reports that the bizarre fashion line debut from McDonald's was part of a global marketing campaign, involving 24 marketing teams from around the world engaging in creative activities in a 24-hour period.

Check out the Big Mac shop for all the available merchandise. The website does not ship to the United States.

About the Author

Keep Reading

Buckhead resident Jenny Boyter started drinking Tab as a child. Now, she's part of a group rallying for the retired soda's return. (Natrice Miller/AJC)

Credit: Natrice Miller

Featured

More metro Atlanta sellers are deciding to take their homes off the market, according to a new report. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC