While some people suspected an early April Fool's Day joke, AdWeek reports that the bizarre fashion line debut from McDonald's was part of a global marketing campaign, involving 24 marketing teams from around the world engaging in creative activities in a 24-hour period.

Check out the Big Mac shop for all the available merchandise. The website does not ship to the United States.

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(Illustration: Marcie LaCerte for the AJC)

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Marquay Collins reviews Hattie B's in Atlanta in a video posted on Nov. 10, 2025. (marquaythegoat/TikTok)

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