Iconologic designs for the Games

Business

Iconologic played a key role in developing the visuals for the 2006 Turin winter games. It's done Olympic work this year for Coca-Cola Co. and Volkswagen AG.

As part of a West meets East campaign dubbed "WE8," Coke commissioned Chinese artists to create a set of eight limited edition aluminum bottles. Western deejays then created music inspired by one of the bottle designs.

The torch relay is depicted in this design.

Iconologic has also worked on Volkswagen AG designs for the Summer Games.

The firm created the design on Volkswagen's "Olympic Green Fleet."

Iconologic President and CEO Brad Copeland is the Look of the Games Adviser to the International Olympic Committee. He's in Beijing through much of the games, checking out more than 50 venues to make sure all the design elements look perfect for the TV audience and ticketholders.

Iconologic played a key role in developing the visuals for the 2006 Turin Winter Games.

Turin organizers wanted brilliant red in the design, which TV executives had resisted as too striking for viewers. But they persisted and got it at every venue.

The symbol of Turin was the piazza, the ancient and modern gathering place for all peoples and ideas.

Copeland was also a consultant during the 2004 Athens Summer Games.

Twenty years ago, Copeland got a call saying Atlanta lawyer Billy Payne needed an Olympic-themed poster developed in a day. He's been working on the Olympics ever since.

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Midtown brand design firm Iconologic created the Olympic work for Coca-Cola Co. this year.

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