Hotel Indigo tries to raise brand awareness through locals

To boost awareness of the brand, officials with the boutique Hotel Indigo chain, whose Americas headquarters is in Atlanta, are crisscrossing the country looking for locals who can identify the hidden gems that make their communities unique.

The brand is hoping to find unusual spots that only locals know and are not on typical travel guides. The goal is for Hotel Indigo to broaden its staff's knowledge of the local community and to raise the profile of the brand, which began in Atlanta five years ago.

To generate interest, Indigo has teamed up with Grammy-award winning singer/songwriter Natasha Bedingfield, who will judge locals as they pitch hidden gems in each of the visited markets, which include Atlanta, Nashville, San Diego, Chicago, San Antonio and Ft. Myers, Fla.

The project kicked off in Georgia's capital Thursday with residents and out-of-towners praising spots like Harold’s Barbecue in South Atlanta near Turner Field, clothier The Beehive on Edgewood Avenue and the upcoming Historic Fourth Ward Park.

Four winners will be chosen in August and will attend a special performance by Bedingfield in New York City this fall. The winners and the spots they recommend will be part of an ad Hotel Indigo will place in People magazine in October. Entries are available at LocalsKnowbestContest.com

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